Friday, March 30, 2012

Complete Guide to Facebook Timeline for Pages

If you own or administer a Facebook Page for a business, organization, or other entity (not to be confused with your personal Facebook profile), you might have seen a strange notice at the top of your page this month. Unlike many of the notices and notifications Facebook tends to put in that area, however, this one is important. Over the past few months, you might have noticed that some of your friends' profile pages have been changed to a new layout, called "Timeline". Facebook is now giving Facebook Pages the ability to use the Timeline layout as well.

However, for Pages, switching to Timeline is mandatory - all Pages will be automatically moved over to the Timeline layout today, whether they're ready or not. There's no way to opt out or to delay it; Facebook wants you to use the new layout and they won't take "no" for an answer.

Moreover, time is running out - Facebook will begin automatically moving pages to Timeline at 11am PST today! This is your last change to make sure the page is ready before the transition; however, even if you don't make the deadline, you still have to fix up your Facebook Page for Timeline as soon as possible. Now, what exactly does that mean for your page?

Wednesday, March 21, 2012

The USB Flashdrive Isn't Dead Yet

As technology continues to advance, change is inevitable, and no technology will remain on top for long. But is it really time to say good-bye to the humble USB drive so soon, as some have suggested? I'll admit that it's been a couple of weeks since the last time I even touched a flashdrive, and I use Dropbox for transferring small files between my computers and my phone at home. But is the cloud ready to completely replace USB drives just yet? I'd say "No way" - the cloud is certainly better than physical drives at some common tasks, but it's impossible to ignore the fact that it's much worse at other tasks.

Thursday, March 8, 2012

Measuring Twitter Performance: Tools and Tricks

"How do I analyze the performance of my Twitter account"? If you've ever done any kind of social media marketing, you've probably asked yourself this question or been asked it yourself at some point. After all, Facebook bombards page owners with extensive and complex graphs along with per-post view counts, and Google Analytics provides detailed in-depth information about every aspects of every visitor.

Twitter, on the other hand, offers just three statistics - number of tweets, number of accounts followed, number of accounts following. You're notified when someone mentions you, but no overall count is given. The only per-tweet statistic tracked is how often a particular tweet has been re-tweeted. With that in mind, it's no surprise that people have looked everywhere in search of ways to get more detailed information...but do we really need them?